A State-of-the-art Customer Mobile Platform


Integrated suite of solutions to help the retailer reach its customers through multiple channels and drive business growth

Barcode scanning , voice and text search to facilitate easy product search
Integrated Clubcard loyalty program ,mCoupons and m Payment
Store finder with targeted location based offers and alerts
Virtual basket and delivery slot selection along with the option to collect from the nearest store
Barcode based scanning of Clubcard for easy checkout
Easy feature based navigation to mobile and web applications

The Need:

Advance towards becoming a multi channel retailer

  • Enable end-to-end mobility
  • Build a Mobile Centre of Excellence (mCoE)
  • Accelerate the mobility roadmap with a suite of mobility applications
  • Nurture mobility expertise within TESCO

Endeavour Solution:

Built a comprehensive suite of solutions for the new digital age consumers

  • Developed mobile solutions using cross-platform tools, aligned to Tesco’s go-to-market strategy
  • Integrated in-store/online/mobile shopping, loyalty program (Clubcard), buying behavior (mCoupon), Grocery APIs, mPayments, location offers/alerts, and more
  • Helped identify the right development approach (Native/Web/Hybrid), cross-platform tools (Xamarin/HTML5), user experience, security, and strategy (build vs. buy)
  • Laid the seed for the mCoE with optimal training to the in-house team and set up of processes for application management

Client Outcome:

Tapping the full potential through a personalized customer mobile platform

  • Improved customer shopping experience by integrating in-store, online and mobile shopping
  • Enhanced brand image with unparalleled user experiences in-line with security guidelines
  • Transformed to a truly digital business with the launch of movie-streaming, e-books and Tesco tablet
  • Increased revenue potential with analytics on buying behavior (mCoupon) and integration of Tesco credit card with other payment gateways (mPayment)
  • Enhanced reach and revenues with user base of 50k users/day, processing 25% of all grocery orders (£900M)

See in Action:

Check the appstore

Kishan Sundar
Solution Architect,Tesco

Since 2010, Endeavour has been helping us with mobile innovation and provides advisory services, technology validation services, development and testing services. Endeavour helped us strengthen the foundation of our mobility strategy by helping us establish a Mobile Center of Excellence(mCoE). Our partnership with Endeavour helps us serve our customers better and make shopping as quick and easy as ever

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